For decades, hosting an international sports event—be it the FIFA World Cup, the Olympics, or regional championships—was seen as the ultimate badge of honor for a nation. However, in 2026, the conversation has shifted. Governments and taxpayers are no longer satisfied with “prestige”; they demand a measurable Return on Investment (ROI). The economic ripple effect
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Introduction In recent years, Kashmir has been undergoing a remarkable transformation—not just in infrastructure and tourism, but also in the world of sports. Once considered a region with limited opportunities for athletes, Kashmir is now emerging as a vibrant hub of rising talent and major sporting events. From grassroots programs to national-level competitions, sports are
