Urges travel agents, media to promote JK’s tourism
AHMADABAD: Continuing with its tourism promotional campaign, Department of Tourism Kashmir organised a seminar and press meet at Ahmadabad on February 9 in which over hundred travel agents from Gujarat and media persons participated.
Director Tourism Kashmir Mahmood A Shah who was the chief guest on the occasions said Gujarat was one of the major markets for the J&K state. He said 40 percent of the total domestic tourists visiting J&K come from Gujarat.
“Gujarat is a big and traditional market for J&K who visit our state in large numbers. However, last year, the arrivals from Gujarat had seen a dip and to attract travellers from this state it was imperative to have an interaction with the travel agents and other tourism professionals from here,” said Director Tourism Kashmir in his address.
He apprised them about the new destinations and the services being offered in J&K. Director Tourism Kashmir also had an interaction with the Travel Agents Association (TAG) of Gujarat who attended the seminar, an official handout read.
He assured the members of the TAG of all cooperation from the department for organising ‘memorable’ tours to their clients visiting J&K.
Director tourism also informed them about the newly developed resorts in the J&K and also about the Pahalgam Festival being organised by the department on February 17 and February 18 to entertain the tourists. Director Tourism also inaugurated the Indian Travel Mart – Ahmadabad in which various tourism boards, leading tour operators and travel companies of India participated which aims to bring Industry face-to-face with the travel trade, corporate buyer and the end-customer, the handout read.
In addition to addressing the media person where he highlighted the tourism potential of the J&K state, the director tourism also interacted with heads of leading dailies from Gujarat which include the likes of Gujarat Samachar, Divya Bhaskar and Sandesh. He urged them to “highlight the positive side of Kashmir” which includes centuries old culture, tradition, unique art and craft, rich hospitality besides bewitching landscape.