Secretary tourism launches campaign to boost tourism influx
SRINAGAR: The Secretary Tourism and Floriculture Farooq Ahmad Shah on Friday launched a campaign to boost tourist influx, particularly MICE (Meetings, Incentives, Conferences and Exhibitions), golf and religious tourism across the state.
Speaking on the occasion, the secretary said that to increase tourist influx to the state travel trade is in process to organize press interactions and specific meetings with the travel trade of Delhi and Mumbai.
The secretary said that customized packages will be made for promoting MICE and Golf tourism and also the spiritual tourism of Jammu and Kashmir.
“The Department is taking certain concrete measure to attract people of different faiths as the state has huge potential of Sufi circuits, temples, shrines, Gurdwaras and pilgrimage venues like Mata Vaishno Devi and Amarnath,” he said.
The Secretary also urged the media fraternity to stop unnecessary projecting Jammu and Kashmir in a negative way. “Golfing events will soon be held in Srinagar and Pahalgam,” he added.
The meeting was also attended by manager marketing SKICC and officials of J&K Tourism Department and JKTDC.