Hindware Snowcrest Air Coolers Ltd holds ‘retailer meet’

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ARIF RASHID

SRINAGAR: Hindware Snowcrest Air Coolers Ltd on Tuesday held a mega retailer meet at Hotel Solar Residency, Rajbagh, Srinagar.
Retailers and distributors from different districts of Kashmir participated in the meet.
The company has launched its latest air coolers, water purifiers, water heaters and geysers for its customers in Kashmir valley.
The new range of air coolers launched under – Desert, Personal and Window categories are available in fourteen models ranging from 18 liters to 100 liters. The changeable colour panels available in select models come in three colours as of now – premium purple, brick red and icy grey. With a high air delivery rate of up to 3800 m3/hr (cubic meter per hour), the series is engineered to consume less power and produce exceptional cooling comfort.
Speaking on the occasion, Hindware Snowcrest Air Coolers Ltd Regional Manager, North India, Jaydeep Kareer, said, “Superlative design, innovation and unbeatable quality form the core of Hindware Snowcrest business philosophy with an aim to grow consumer business manifolds and to be a leader in the category, we will continue offering top-of-the-line products to our Consumers.”
The products under consumer products division have generated volumes for the company and have helped it reach out to a newer target audience.
“It remains our endeavour to continuously drive value by adding new products and adding new variants to retain customer interest in the brand,” he further added.
The company has introduced more variants under the water and air purification categories and kitchen appliances category apart from consolidating its strength in the segment. “With the positive sentiment owing to recent budget announcement and a resurgence of customer sentiment, we have a positive outlook for the year”, he mainatained.
The company’s Area Sales Manager, Jammu and Kashmir, Vikrant Raina and Marketing Manager, North India, Indrajeet Singh were also present on this occasion who gave brief introduction about their products to retailers and distributors of Kashmir.
Participants believed that the mega retailer meet was very helpful for all retailers and distributors where the company gave direct introduction regarding their new products. “I have never seen any company providing such opportunities for retailers and distributors of Kashmir valley,” said one retailers from Srinagar.

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