Gurez needs proper marketing for tourism: Dy Speaker

23

Stresses on hassle free flights to the scenic valley

SRINAGAR: The Deputy Speaker Legislative Assembly, Nazir Ahmad Khan Gurezi, Friday called for promoting Gurez in Bandipora district as a tourism destination by upgrading infrastructure in the pristine valley to augment its scenic beauty. He also stressed on ensuring direct hassle-free flights to Gurez area.
The Deputy Speaker was chairing a meeting with the officers of Tourism, Civil Aviation departments and Pawan Hans Limited to discuss the expansion of tourism infrastructure and issues pertaining to starting chopper services for Gurez area , read a press note issued here
He asked the officials of tourism department to take all steps for promoting Gurez as a tourism destination in view of its scenic beauty. He said that for ensuring hassle-free flights to Gurez area, the bottlenecks should be cleared by the concerned departments adding that the construction and wire fencing of helipad at Gurez should be completed at the earliest.
Gurezi asked the tourism department “to erect hoardings and signage at International Airport Srinagar and other prominent places to highlight the vast potential of Gurez Valley in a big way”. He also asked for preparing brochures for the purpose and also uploading the same on social media “to attract more and more domestic as well as foreign tourists to the area”.
“Make all arrangements for holding Gurez Festival in the month of July this year and devise tour packages for the intending tourists,” the Deputy Speaker asked the department adding that facilitation of tourists visiting Gurez be ensured in a coordinated manner by Tourism, Home, Revenue and Civil Aviation departments.
“Gurez is the most peaceful and beautiful area of the state and thus needs proper marketing from the tourism point of view,” he maintained.
The meeting was attended by the Managing Director Jammu & Kashmir Tourism Development Corporation Sarmad Hafiz, Director Tourism Kashmir Mahmmood Ahmed Shah, Additional Secretary Tourism, Gulzar Ahmad, Additional Secretary Civil Aviation Pankaj Kumar Sharma, Assistant Commissioner Central with Divisional Commissioner Qazi Irfan, General Manager NR Pawan Hans Limited M S Boora and other concerned officers.

 

 

SHARE