opens store in Srinagar


SRINAGAR:, Asia’s largest online baby and kids store on Wednesday announced the launch of its first store outlet in Rawalpora here. Standing strong by its enormous expansion strategies, plans scaling up its presence in the city.
The franchisee store is very strategically situated in Rawalpora, with an area of around 1,800 square feet, it has an inventory of over 200 brands across 10 categories carefully displayed for consumers to see.
Even though India has the largest number of children in the world, the industry is largely unorganised. Parents across the country still don’t find it convenient to shop for their little ones and don’t have enough access to stores and outlets that specialise in baby care products. strongly believes in an omni-channel model, wherein they focus on growing extensively across all platforms- online, mobile as well as offline as a solution to the growing needs of parents in India. has already opened more than 380 stores across Tier I, II and III cities and aims to reach 450 by 2019. The industry forecast of a heavy boom in the retail market and increasing demand for baby and kids products makes Srinagar an important city in terms of expansion for, an release issued here read.
Speaking on the occasion, Daaiq, the franchisee owner said, “In Srinagar, parents don’t find good variety of baby products easily. With our FirstCry store, strategically located at Rawalpora, parents can have access to the widest range of baby and kids products. FirstCry is a great partner as they value parents’ myriad needs and always strive to fulfill them. drives an integrated marketing strategy between online, mobile and offline stores which is very helpful for us as a franchisee,” the release added.

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